UPGRADE TO ADVANTAGE

Powering Sales, Management, Operations and Finance

Affordable, all-in-one SaaS solution for high-performing media companies. Worldwide.

Smart Technology

Streamline your media business with real-time availability, proposals, invoicing, proof of performance (POP), and reporting.

Designed for Professionals, by Professionals

Ultra-reliable, seamless cloud or client-server system built for industry needs.

Efficient Data Management

A full suite of data tools for smoother administration and workflow efficiency.

Cutting-Edge Technologies

Features include geo-mapping, a mobile posting app, multi-system integrations, and more.

THE OPTIONS: SaaS

Advantage Cloud

– Flexible and powerful with a comprehensive suite of tools–customizable to your needs.

– Designed for small to large-sized multi-media businesses.

– Fully cloud-based for seamless access and scalability.

Advantage MT

– A complete, dedicated solution with custom integrations and advanced features.

– Ideal for medium to large media businesses, especially those with complex requirements.

– A cloud or client-server system for maximum flexibility.

GROUND-BREAKING TECHNOLOGY POWERING MEDIA SALES

Proposals

Quickly create, save, and deliver multi-product proposals with images, attachments, and complex discount / commission structures.

Mapping

Deliver e-proposals and contracts with geo mapping including satellite and street options.

Optioning & Booking

Offer flexible option durations, e-booking, and automatic email reminders for smooth booking.

Real-time Availability

Plan and create campaigns and book with clients in real time.

Full Inventory Management

Manage static, digital, multi-face, unique media inventory, including sponsorships, print, and digital space.

Comprehensive Product Coverage

Support for networks, packages, and line-by-line products.

Avails Timeline Management

Flexible sales periods with searchable, visual availability tracking.

Product Creation & Adjustments

Create and adjust products in real time, including networks, packages, and line items.

Optimized Pricing

Dynamic ratecards adjust for booking duration and seasonality, with instant updates.

Agency & Specialist Support

Access high-quality materials, accurate specs, and audience insights, with support for discounts and commissions.

Sales Inventory Safeguards

Manage black-out periods, owner terms, and minimum booking requirements.

EFFICIENT SALES & OPERATIONS

Hyperdrive Sales

A core booking process includes email proposals in multiple formats, contracts and production specifications. Add book probability for sales forecasting, discount controls, seek approvals and more all within a single-flow interface.

Operations Workflow & Inventory Management

From proposal to artwork, permissions, approval, delivery, installation, and proof of posting / play, Advantage provides a clear overview of what’s needed and when. Managing all media types, structures, formats, materials, digital, and print.

Digital Media

Advantage seamlessly integrates with all major digital media content scheduling and delivery platforms, enabling real-time delivery and dynamic content updates as needed.

Mobile App

Advantage Mobile App supports on-site campaign / creative installation, proof of posting, maintenance requests, and new marketing photos. With integrated barcode and QR code scanning, simply scan, shoot, and go.

Scheduling

Advantage Scheduling and Notifications powers Sales and Operations Teams to on-point delivery and superior customer service.

Sales teams receive automatic alerts for contract renewals, campaign starts, production deadlines, option expirations, and more—delivered right on time.

Crew scheduling aligns with campaign cycles, specific locations, and optimized routes. GPS-backed schedules, available online or for download, ensure seamless coordination and efficiency.

Maintenance

Maintenance crews utilize laptops and mobile devices to access scheduled tasks and real-time events, ensuring efficient deployment.

The Advantage Mobile App facilitates immediate issue reporting with photographic evidence, expediting diagnoses and spare part acquisition.

Integration with Advantage MT Management Reports provides real-time resolution updates maintaining efficient communications with management and operations control.

MANAGEMENT OVERSIGHT

SALES PIPELINE

Stay connected with all sales activity, including proposals, options, bookings, and their status.

Deploy alerts for options, renewals, and deadlines through the Advantage interface and with personalized emails.

Control ratecard pricing, volume discounts and packaging to deliver innovative products mirroring advertiser demand.

Monitor advertiser spending patterns directing sales teams to the next win.

BUSINESS INTELLIGENCE – ANALYTICS AND REPORTING

Gain real-time business insights to drive growth.

Advantage offers standardized and custom sales reports, covering sales periods, products, media, locations, advertisers, and more.

Drill down for market trends and activity hotspots.

Easily integrate with existing systems or export as needed.

IMPLEMENT NEW PRODUCT AND PRICING STRATEGIES

Advantage simplifies product creation, packaging, and network management.

It supports multi-tiered pricing across various durations for flexibility.

Combine products, refine pricing, and manage seasonal offers.

Adjust discounts in real time for optimal pricing control.

FINANCIAL CONTROL

Invoicing

Advantage allows customers to integrate with existing invoicing and finance systems or use its own powerful invoicing module.

Key features include:

Flexible invoicing by period, product, or portion.

Automated email or e-invoice generation.

Easy credit note management.

Customer credit and payment term management.

Bring the power of integration to your business

Connect any system to Advantage, whether cloud-based or on-premises.

Key benefits:

Flexible deployment options (cloud or on-premises)

Built-in business intelligence.

Integration with SAP, Sage, Oracle, QuickBooks, MS Dynamics, and more.

Rapid deployment to streamline processes, improve customer interactions, and drive growth.

SUPPORTED SECTORS

From modest media portfolio owner to large media enterprise. Complex multi-concession operations or single media. Advantage is a system designed by media professionals for media professionals. From dedicated traditional media and digital media to combining sponsorships, print media and other unique products.

Advantage is multi-currency and multi-language able to support (nearly) all countries/markets.

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